The idea of Kraft was born really accidentally.
We made unexpected rebranding for this place which made us proud like never before. We were driven by desire to help this place express the right atmosphere. Trying to reduce basic loft style we made it looks like «garage place» for young people . And in that moment we met green neons. In collaboration with smoke it gave a dramatising vibes.

The next step was logo. 
Previous logo contained black circle and word «Kraft». It seemed just too simple. Process of creating new logo took a lot of different variants and everything looked wrong. Except one in hexagon shape.  Steel nut  - that was the kraft by itself.  It wasn’t that basic circle + hookah = perfect couple, It was something more.

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«Kraft» - means much bigger than just a place to smoke a hookah.
Is the one and only place to feel really unusual underground atmosphere for our city. Hide inside and spend time being in the circle of your friends and cool stuff without extra attention or pathos. Crazy place for crazy people - «Kraft family»